ATTUNE

CASE STUDY 2

CONTEXT

01

A cancer patient support app designed to build community, find support & manage their stress.

The goal was to help Blue Note Therapeutics complete their cancer patient support app on an accelerated schedule, enabling them to lock-in Series A funding and fast-tracking their product for FDA approval.

Timeline: 1 Year

Role: UX/UI Designer

PROBLEM

02

Digital therapeutics company Blue Note and its team of cancer doctors, patients, and researchers had started designing a mobile app to deliver a clinically tested stress management program.

Their early designs lacked features to help users connect. Due to lack of features, user engagement was low. We needed to figure out how to build community, support, and trust in a digital environment.

SOLUTION

03

Business-focused —

  • New community engagement feature designed and implemented to complete MVP ahead of schedule

  • Beat deadline for regulatory fast-tracking and secured $26+ million in series A funding

Design-focused —

  • Expanded the onboarding flow to support group communication with new fields like profile photos and conditional information to promote trust and empathy amongst others within the online community

  • Designed a personalized section where users could schedule upcoming meditation exercises, track their progress for the week/month, or view a library with resources.

  • Built a journal tool to allow users to write down their thoughts and feelings throughout the day. At the end of the program, users can download their whole journal to see how far they have come.